Client: International Sports Brand
Value: Feasibility (various option costs)
Contract: Professional Services
M&E Cost Management
Sum Ltd (and others) were commissioned by Adidas to develop an operational brand in support of the heritage and sports performance culture of Adidas. The ambition for the project was to create an Adidas community linked to sports development, performance and individual wellbeing and it had three strands
The first was to develop the highest level of service quality and coaching both by human specialists and virtual reality. The second of the concept revolves around a network of circa fifteen 5,000 sqm fitness clubs. The third provides three national flagship clubs set in approximately 85 acres of sports landscaping. These clubs would be situated in major UK and European cities and would complete the network of Adidas Shape. They would host Adidas sporting and skills events via sponsored athletes as well as providing day-to-day facilities for members.
Ink Associates are a Design Consultancy specializing in “Branded Environments”, with a specific focus within the retail sector. They have offices in Central London and Christchurch, Dorset and their team consists of Chartered Architects and Designers specializing in Retail Strategy, Architecture, Interiors, Graphics, Branding, Furniture and Product design, who work closely with Project Managers, Quantity Surveyors and Contract Managers to deliver projects that express client specific brand identities within the built form; working to known cost, time and quality parameters. They have a global outreach and resource network that allow them to work with an international client base and understand the diverse requirements of developing designs and brands that translate across differing cultures and languages. Ink have worked with clients in Korea, America, South America, Scandinavia, Baltics, Dubai, and Russia; as well as Europe and the UK. Their global clients include Fendi, adidas, Guess, Christian Dior, Fendi, Polo Ralph Lauren, Lee, Wrangler, Levis, and Harrods.